REALTORS® approach the Competitive Market Analysis (CMA) process in a number of different ways. They use various software tools and assemble findings in anything from plain reports to impressive presentations filled with photos and jazzy graphics.
The real value of the CMA, however, isn’t in the packaging (although a great looking report is almost sure to help you communicate your findings more clearly). In my opinion, the real magic of the CMA process is that, by gathering the data and making the comparisons, you develop your marketplace knowledge and your conviction and belief in your pricing recommendation. That knowledge and certainty translates to client confidence and wise decision-making.
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