A common mistake agents make is to promote listings on social media without a purpose or timeline. It is no different than blindly throwing darts in the dark. Every message that goes out through your social media channels should aim to educate consumers, sell a listing, repurpose content from other agents so that they will do the same for you, or to expand your brand. Every message should be well thought out so that it is sent out at the right time, at the right place, to the right audience for optimal results. That's why agents need to create a calendar for their online content messaging. 

This guide will make it easier for you to map your social media editorial calendar, in order to manage daily and monthly activity for your social media marketing efforts. Feel free to follow the editorial calendar below, or create your own based on your needs!


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