A common mistake agents make is to promote listings on social media without a purpose or timeline. It is no different than blindly throwing darts in the dark. Every message that goes out through your social media channels should aim to educate consumers, sell a listing, repurpose content from other agents so that they will do the same for you, or to expand your brand. Every message should be well thought out so that it is sent out at the right time, at the right place, to the right audience for optimal results. That's why agents need to create a calendar for their online content messaging.
This guide will make it easier for you to map your social media editorial calendar, in order to manage daily and monthly activity for your social media marketing efforts. Feel free to follow the editorial calendar below, or create your own based on your needs!
This short video focuses on how to take online relationships beyond borders. Tina Mak (Broker from Coldwell Banker Westburn Realty) is featured in this video and she focuses on what digital means to attract and convert international leads.
This 3-part piece is brought to you by Ross Hair from Ross Hair, Real Estate Marketing. In it you will learn how to generate content and expand your distribution reach. By doing so, you will position yourself as the local real estate market authority. Read more to find out how.
This piece outlines how you can personalize your messaging across the various social media channels. Katherine will guide you to maximize engagement by customizing your message for each platform.
This guide will make it easier for you to map your social media editorial calendar, in order to manage daily and monthly activity for your social media marketing. Feel free to follow the below editorial calendar, or create your own based on your needs!
Social media can build trust, and expand your marketing across channels and borders. It also provides an opportunity for consumers to know your real estate persona. But how engaged are you? Score your social media engagement here.
This piece outlines a few terms, best practices and pitfalls around online advertising through Facebook.
This guide will help you understand the basics for ad creation and management online. You'll know the terms and best practices used to effectively manage your online ads.
This is a guide to teach you the most efficient use of Facebook for your real estate business.
This is a recorded webinar on how real estate agents need to begin cultivating an international clientele-base through the adoption of social tools.