Why Should I Use Social Media?

You may have already tried, but you’ve got to admit that avoiding social media these days is getting harder and harder. While you may still get real estate leads the traditional way, you might not know what you are missing out on in the social media world. Real estate related search results have driven through the roof on Google, but this isn’t the only place people are searching.

Consumers today are seeking out their next (or first) home via search engines, Facebook, Twitter, and hundreds of other online resources. But lead generation and brand awareness are the main reasons you should have a presence on social media. Social media acts as an incredibly up-todate source for local, national, or global real estate news. By the time you pull out your real estate newspaper or magazine, it’s already hours, days, or possibly weeks behind.

So we’ve designed this guide to teach you the most efficient use of Facebook for your real estate business.

Set Up Facebook Page

1. Go to facebook.com

2. Select “Create Page”. This is located on the navigation bar on the left.

3. Select “Local Business or Place”, fill out the required fields, & click “Get Started.”

4. Customize your header and profile photo by hovering over the camera icons & selecting the edit option.

5. Click on “About” to update information like your address, description and contact. 

Recommended Dimensions

Cover Photo: 851 x 315px   |   Profile Photo: 500 x 500px   |   Image Post: 1200 x 900px or Square

Profile pictures are displayed on pages as a 160 x 160px square but you don’t want your users to click on it only to see a tiny image! To ensure your logo does not get cut off, it is best to stick to a square that’s at least 500 x 500px. 

While Facebook is also a place for real-time industry updates, it is much more image-oriented, which makes it a great space for visual inspiration.


Facebook is a great place to follow real estate news sources, as well as home staging companies, inspirational realtors, and more. Follow home staging companies to get ideas to boost your listing or follow some realtors in your area to get an idea for what they do to engage with consumers online or keep up-to-date on their latest listings or scheduled open houses. Here are a few examples of companies and realtors you could follow (customize according to your location or firm): 


Engaging on Facebook can be done at various levels. You can start at the simplest level by simply “liking” a post in your feed, commenting on a post or sharing a post. In a comment or in the text option when you’re sharing a post, you can also choose to tag someone who will then get a notification about the post. To tag someone type “@” and start typing the name of the person or Facebook page that you want to tag and Facebook should provide you with a list of names as you type - all you have to do is select the right one.

By engaging with real estate content on Facebook you have the potential to connect with other real estate professionals and build your network for referrals and knowledge sharing. 


Facebook’s search tool allows you to find people, topics, groups or posts that matter to you. Here are 3 ways you could leverage Facebook’s search tool:

1. Finding pages to like

A. Type in a phrase into the search bar. Facebook will automatically suggest a few results that contain that key phrase.

B. Click on the very bottom of your search to see more results.

C. Click on “Pages” to see a full list of pages that have associations to your key phrase.

2. Finding groups to join is easy! Simply click on the “Groups” tab once you land on your results page.

3. Finding real estate discussions as hashtags turns topics and phrases into clickable links in your posts. This helps people find posts about topics they’re interested in.

To listen or join in a discussion surrounding a certain hashtag, simple type “#” followed by a phrase (exclude all spaces) in the search bar.

Facebook will then display a feed of posts that include that hashtag. Keep in mind that you’ll only see posts that were shared with you or made public. 

Now it’s your turn. Good luck getting started!